About the Conference

Charting the New Frontiers of Intellectual Property Protection of Luxury Goods

Date: Friday, June 15 and Saturday, June 16, 2012

Venue: Council Chamber, 8/F, Meng Wah Complex, University of Hong Kong

Organizer: Law & Technology Center, University of Hong Kong Faculty of Law

Recent years have witnessed unprecedented growth in the luxury market both in mainland China and Hong Kong. With the rapid increase in demand for luxury goods, China has become the world's largest luxury market. With the influx of shoppers from mainland China, luxury brands have significantly expanded their presence in Hong Kong. This has made Hong Kong an international hub for merchandising luxury goods.

In the context of the growing importance of intellectual property in the luxury business in mainland China and Hong Kong, the conference seeks to explore cutting-edge issues concerning intellectual property protection of luxury goods. It aims to bring together leading scholars and practitioners to share their perspectives on this rapidly developing area of legal practice. What are the hot topics in the area? How should the law evolve in light of changing social, economic, technological, and global conditions? How can we rethink the future of intellectual property law and the luxury market?

This conference serves as the premier multi-disciplinary platform for open exchange and discussion of critical developments in intellectual property protection of luxury goods at the global level. It also provides an opportunity to examine cutting-edge issues that inform intellectual property practice in Hong Kong and mainland China, in particular how local practitioners can respond to challenges created by these emerging issues.